Alyssa created her business to fill a gap in today’s marketplace. With the mass amounts of brands, trends, and products on the market, finding what beauty items specifically work for you seems nearly impossible. Alyssa takes the guesswork out for you. By discussing your needs, she will hand-select products that suit your lifestyle and budget. Alyssa spends countless hours researching trends, products, and formulas so you don’t have to. No matter what your goals are, she will help you achieve them with her straight-forward honest approach. She believes everyone deserves to look and feel their best.
Alyssa grew up in Chicago and has always had an obsession with beauty products and taking care of her skin. While working as a Beauty Consultant at Sephora, she determined that working for a major beauty company on the West Coast was her next step. She pursued her passion and moved to Los Angeles to attend The Fashion Institute of Design and Merchandising where she graduated with honors in Beauty Marketing and Merchandising. She has worked for several major skin, hair, and makeup brands like Big Sexy Hair, Dermstore, and Murad here in L.A. These experiences honed Alyssa's understanding of active ingredients in both professional and retail products, inspiring her to share her knowledge with everyone.
Alyssa believes that beauty does not have to be intimidating or complicated. Simplify. It's not about more products, but having the right products. As a product junkie, Alyssa is constantly researching, testing, and trying multiple brands and formulas to keep up with all the changes in the beauty industry. By streamlining your routine Alyssa wants to help you look as good as you feel.
“Beauty is about enhancing what you have. Let the real you shine through.”